Every day I’m being hit with more and more articles about unplugging. About quitting social. All for valid reasons. Concerns about data privacy. Concerns about being psychologically manipulated. Concerns about health. But here’s the thing. Social media is here to stay. It’ll be rebranded at some point.
As ZZ Top likes to say… I’m going wide--nationwide. I met with a prospect yesterday setting up branch locations in different states. They are in the business of helping people and so they need offices in different markets. One of their requirements they are looking for is a company with presence in the markets they would like to open in. One would think that this would require working with a company that has a nationwide footprint. Someone with a company that has offices in every major market. But that doesn’t paint the entire picture.
This is a story about a company that made tech strategic in their business. Once upon a time I had a client. They were a small local business. Their office consisted of an office connected to a warehouse and a secondary warehouse about 50 miles away. Based on their industry knowledge they knew that a boom was coming. And so they reached out to their friendly neighborhood tech company for help.
It’s been said that technology is strategic to a business. But what does that mean? Well… Let’s look at some things that can be considered a strategic with tech. First a simple one. Productivity. Productivity basically means getting the most bang for your buck out of the people and resources in your business. From a strategic perspective this means minimizing downtime. Keeping things from breaking. Keeping things safe. Keeping things fresh.