Size matters. In the beginning your business was just you and an idea. If you’re lucky. It was you, an idea, and few of your friends. But then along the journey of your business something happened. We’ll call that success. And so your business grew. In revenue, experience and people. Staff matters. A natural progression of any growing business is adding staff. To be more specific. Adding the right staff. But that topic is for another day. As your company grows and staff is added dynamics change and things quickly become well… Not as they were before. And that’s because there are inflection points as your company grows in size. Knowing what the inflection points are, when they happen, and how to deal with them can help make all the difference as you grow your small business.
The surest way to kill your customer experience is to blow the ending. Not finishing strong. I was at a restaurant last night. The service was good. The food was okay. To be honest, it was a less than stellar experience. But here’s the thing. It wasn’t that bad. It’s likely I would have gone back to try something else on the menu. But then just as you’re leaving there’s a container filled with mints that says five cents per minute. I pointed it out to my wife who was like… What?
I was taught that there are three types of businesses. Knowing which one you are can help you to make better decisions about your business. Now it is entirely possible that there are more than three types of companies. But I was taught that there are three and so here we go. The three types of companies.