As ZZ Top likes to say…
Oh I’m bad, I’m nationwide
I met with a prospect yesterday that’s setting up branch locations in different states.
They are in the business of helping people and so they need offices in different markets.
They’re looking for a new IT provider and one of their requirements is that they are looking for a company with presence in the markets they would like to open in.
One would think that this would require working with a company that has a nationwide footprint.
Someone with a company that has offices in every major market.
But that doesn’t paint the entire picture.
You see, this company is opening offices in locations that would not be considered major markets.
How do you get help in the markets do you service?
The answer is simple.
You engage a service network.
Take cable companies for example.
Cable companies source local technicians through a service network.
It’s a cost efficient way to solve the problem of feet on the street in several markets.
This allows them to install and support cable and internet services nationwide.
Other tech based businesses also use service networks.
Two of the more common service networks are:
Access to anything anywhere.
Business models have changed and so has the way to service multi location businesses.
With technology being what it is today.
And the ability to manage most any device remotely.
The need for on-site service has decreased.
Sure there are times when feet on the street matter and are needed.
But it’s typically not the norm.
Whether you need a lot of onsite support or just a little bit.
Using a service network to meet your needs is a great solution for both businesses and service providers.
It’s important to understand that very few IT providers have a national footprint.
And that the ones that do, for the most part, do not deliver consistent service between locations.
Also, it’s important to note that companies with a national footprint follow the a similar process to dispatch a technician onsite.
The process goes something like this:
They contact the other office.
Ask someone to go onsite.
Then provide them with instructions on what is needed.
Using a service network is no different.
At the end of the day it really boils down to the company initiating the request and how well the execute.
The better that they setup the task.
The better it will get done.
Like I say…
If you start right you end right.
Think service network.