Every day I’m being hit with more and more articles about unplugging.
About quitting social.
All for valid reasons.
Concerns about data privacy.
Concerns about being psychologically manipulated.
Concerns about health.
But here’s the thing.
Social media is here to stay.
It’ll be rebranded at some point.
It’ll get a facelift.
It will be tweaked.
It may even get name change to something like commercial connection.
Just made that up.
But in the end…
Marketing and selling to humans is a part of any society.
And so as with any powerful influence in our lives.
We must learn to control, manage, and regulate our interaction.
Pick your poison.
Drugs, alcohol, politics and social media can all be addictive forces in our lives.
You can add gaming, porn, and religion to the list as well.
In every instance it is up to us to choose…
Whether or not we will participate.
And if we do.
How we will participate.
And what our limits are.
A quick story.
Way back when, in the early days of the internet, I was talking to a friend who worked for one of the largest porn distributors on the planet.
I was complaining about pop-up ads on websites.
His insight was simple.
He said this.
The reason we use pop-ups is because they work.
And when they stop working we’ll just do something else.
It made a lot of sense.
Modern social advertising follows much of the same logic.
As long as it works they’ll keep doing it.
Now I’m not saying that pop-ups or any other mechanism is right or wrong.
I’m just saying that certain methods work better than others at attracting and keeping our attention.
So should your business quit social?
If your business has a website and Facebook account you never post to—quitting social is really a nonevent.
If your company is marketing and leveraging LinkedIn and Facebook ads to bring in leads—quitting social is likely a poor choice.
Social media the devil you know.
We interact daily with social apps in our personal and in our business lives.
Connecting with people online is the present and the future of business.
Understanding how it fits in your business model is critical to your success
Even if you aren’t transacting online.
Your customers are.
Quitting social or putting your head in the ground at this point is just a discussion phase we’re all going through.
Things will improve.
Privacy and manipulation have been exposed.
Now we just need to fix things.
Don’t leave it up to someone else to fix.
Make a contribution.
Take a stand.
Write a letter, make a phone call, or write a law.
In the meantime.
Don’t quit social.