Mergers and acquisitions.
Both of these business growth mechanisms introduce new challenges into your business.
Egos, personalities, processes, politics and yes even agendas.
So which one it better?
It’s been said that there are no acquisitions only mergers.
No matter how you slice it.
When you play the M&A game.
You’re always merging with the other company.
Even if you’re just buying a company’s customer base you’re still merging with their clients.
And mergers require give and take.
Mergers require consideration.
Your success is based on your ability to put two things together and make them work.
The key here is - turning two into a better one.
It’s been said that all mergers are really acquisitions.
Someone is always the acquirer.
This is the more common of the two phrases.
It means that someone is always in charge.
It doesn’t matter if you are the acquirer.
Of you are the acquiree.
Someone is always in charge.
Being the acquirer means that you must be the stronger of the two.
That you must have your act together more than the other guy.
And while this is not always the case.
It is still a critical part of success.
And the winner is…
Well, there’s obviously more to this M&A thing that what I’ve just shared.
But for the sake of this article the answer is…
You should be aware of both sides.
That’s why the phrase is - mergers and acquisitions.
Not mergers or acquisitions.
You need both.
And that's because you’re doing both when you grow your business through this mechanism.
Keep them upfront and clear in your mind as you go through the process of merging with or acquiring a business
As soon as your thinking goes one sided.
You’re in trouble.
And no one wants for things to go worse than they already do when putting two businesses together.