What's In It For The Other Guy?

The best partnerships both in business and in my personal have always been 2 way relationships.

I was in a conversation the other day about a business venture.

The conversation centered around us.

Our side of the deal.

What we (us) would get out of the partnership?

The conversation was so one sided that I had to stop for minute and refocus it.


I guess this is how we’ve been taught.

It’s how most people think about business.

It's the typical.

What’s in it for me?

What do I get?

How will we win?

All great questions.

Don’t get me wrong.

You should be asking those questions.

But the point is. 

Rarely do people spend time asking the flipside.

What does the other guy gain?

How will the other guy win?

What’s in it for him or her?


Perhaps it’s just how society teaches us to look at relationships.  

Think about it.

You see somebody attractive.

You want them.

You desire them.

But we rarely think about the flipside.

Do they want me?

Or if we do.

We chicken out.

But I digress.


We don’t consider the other person.

As in.

What does the other person get out of the relationship?

What does what does success look like for them?

In relationships where the benefits are clearly defined upfront it’s a win-win.

You can see the success upfront.

There’s a shared vision.

And as a result - success is easier to obtain.


Alignment is a powerful thing.

Understanding what each side brings to the table is one of the keys to a successful partnership.

The more time you spend on the other person’s success.

The more that both parties win.