Tech vendors market in 3 ways.
Pain, Fear, or Technobabble.
Not surprisingly, pain and fear work a little better.
Marketing schools of thought teach you that you only have a few seconds to capture someone’s attention.
So tech vendors choose the easiest paths.
They scare you.
They poke for pain.
Or they attempt to dazzle you with technobabble.
Ignore the tech marketing.
Understand your requirements.
Choose appropriate solutions.
And build a better business.