Throughout your life people will try to put you in boxes.
When you're filling out a form or an application they ask you to check boxes to know who you are.
Are you white? Black Latino or Asian? Check here.
Do you speak more than one language? Check here.
Have you traveled outside the country in the past 30 days? Check here.
We are constantly being characterized and reduced to a checkbox.
When you break this down people just want to know whether you’re a yes or a no.
Do I need you or not?
Will you make me money or cost me money?
As a service provider in any capacity and you need to provide value.
And like I've said in the past - Show Up, Provide Value, Repeat.
But there's a little more to value than meets the eye.
To provide value we need to actively perform and actively promote.
You see simply just being in a given service business doesn't get you very far.
In fact it just doesn’t cut it anymore.
It's how you do what you do.
It's who you are and it’s your presentation.
At the end of the day providing value pays better when you do it proactively.
Don’t just sit back and take things as they come.
Don't be a checkbox on somebody's payroll.
And don't be a checkbox on some clients P&L.
Be the value they know and trust.