I'm Not Technical

I'm not technical.

I hear this all the time.

When I hear it - it's almost as if the person is saying…

I don't want to talk about tech.

It could also mean: I'm busy right now, I don't care, or…

Seriously dude, are you going to try to explain something technical to me?


Don't get me wrong they're all fair responses.

I think tech guys bring it upon themselves.

They unintentionally alienate people.


For me, when someone throws down the term I'm not technical - I hit the brakes!

I’ll stop for a second and try and gather my bearings.

Something is off.

For me it means I've hit a nerve.

Likely caused by not speaking in simple terms.

It means that I am not making sense.

Or that I’ve triggered a negative response.


Getting your tech right is something we need to do together.

My job is to deliver technology in easy to understand bite-size chunks.

Granted serving size varies based on the individual.


At the end of the day I’m here to help your business grow.

I’ll do my best to present tech in plain ole’ people speak.

This is a gold promise.