I was working on a proposal for a company the other day that we shall refer to as a “head scratcher.” Now the reason I call it a head scratcher is this. The current provider signed the company up for a multi year contract. Over the course of the contract the vendor has not delivered the agreed-upon service. In my review of the environment this vendor has not done anything at all except for to collect their fee.
Have you ever heard the term lather rinse repeat? I can be applied to anything. It can also be applied to the tech in your business. The part that most people have problems with is the lather. Still, most people just have a problem with getting in the water. Taking that first step towards getting your tech right can be scary.
Thinking of switching out your service provider? Thinking about switching out an employee? Well… There is that transition period. You know, that brief window of change. The ugly unknown. It can make us anxious. Or worse… It can even make us justify the pain we’re currently dealing with. And that’s not good.
Last week we had a handful of customers over to our office to provide video testimonials. It was interesting to hear everyone share what our business means to them. One big takeaway for me was this. We try to provide every client with the same great experience. Even so, with all the work that we put into creating a consistent customer experience.
The single best way to improve the tech in your business is to have a plan. These 4 letters P - L - A and N are the key to your success in any endeavor. I understand that we’re all moving a million miles an hour. I understand that you have a million things on your plate. But that doesn’t change the fact that the single biggest challenge small businesses have with their tech - is that they operate without a plan. You could call it whack-a-mole tech.
There are many justifications we make in our lives. One of those areas is price. Yep, the P word. As business owners we are trained to always get the best price. To most people this means… Pay as little as possible for the product or service you are purchasing. But getting the best price does not mean getting the lowest price. They are not the same thing. Best price does not equal lowest price.