Screens here. Screens there. Screens screens everywhere. The other day a met with a business that uses AirTame at their office for digital signage and for wireless screen sharing. This business has screens strategically placed throughout their office and as well as in their conference rooms. Outside of just having screens everywhere was this was really--an impressive effort.
Priority one is to get you back to work. One of the truths in the tech world is this… Not all problems can be resolved on the spot. Sometimes research is needed to determine the best way to resolve a problem. Enter parallel problem-solving. The first priority is always to get the person back to work as soon as possible. You can call this a Band-Aid, a temporary solution or a work around. Whatever you call it. The goal is to solve the first issue which is... Getting you back to work.
Every day I’m being hit with more and more articles about unplugging. About quitting social. All for valid reasons. Concerns about data privacy. Concerns about being psychologically manipulated. Concerns about health. But here’s the thing. Social media is here to stay. It’ll be rebranded at some point.
Sometimes it’s time to move on. When your business is starting out—choices are made. Choices about… What computers to buy. What printers to buy. What internet provider to go with. And what software to run. As your business matures it’s a good idea to reevaluate those choices. But the reality is this. Most small businesses don’t reevaluate.
What you see is not always what you get. Yesterday I was onboarding a new client. They have one of the nicest offices I have seen. Everything is new. Everything looks clean. New chairs, new desks, glass walls, etc. It’s gorgeous. Their computer room also looked good at first glance. But just underneath their shiny new exterior… Is a punch list of tech mishaps to work through.
Sometimes just knowing what you want is half the battle. When it comes to the tech in your business many business owners struggle to find the right words to express what they want. Tech can often be an intangible or unknown. So let’s turn this around for a minute. And I’ll be you for a few. When it comes to the tech in my business. Here’s what I want.
I have a friend name Dave who is a doctor. He was telling me about the app he uses at his office. His process goes something like this. He’ll go in and speak with a patient (client). Understand their request. If he’s not sure about the solution he’ll let them know that he needs to step out for a minute. He then goes over to his computer station and inquiries on his medical practice app.
Size matters. In the beginning your business was just you and an idea. If you’re lucky. It was you, an idea, and few of your friends. But then along the journey of your business something happened. We’ll call that success. And so your business grew. In revenue, experience and people. Staff matters. A natural progression of any growing business is adding staff. To be more specific. Adding the right staff. But that topic is for another day. As your company grows and staff is added dynamics change and things quickly become well… Not as they were before. And that’s because there are inflection points as your company grows in size. Knowing what the inflection points are, when they happen, and how to deal with them can help make all the difference as you grow your small business.
How much thought do you put into the various functions of your business? For example… Let’s say we made a pie chart of the different functions in your business. Sales, marketing, finance, service delivery, operations, tech. What would that pie chart look like for you? As a technologist it’s interesting to see how much time business owners spend on the tech in their business.