CASH IS KING
I was watching a Gary Vee video the other day and he said some stuff that really resonated.
SMB's don't build brand.
SMB's are in the sales business.
Everything is short term.
It's the nature of the beast.
Several years back when I first got into the tech consulting field a group of us wanted to figure out a way to explain tech to people in a way that made sense. We knew that talking tech to people didn’t work. And so, through some trial and error and a lot of customer feedback, we came up with 4 areas of tech that resonated with people.
TALK IS CHEAP. Ever worked with someone who doesn’t write stuff down? How about a boss or co-worker who only communicates verbally. Sometimes it’s because they’re functionally illiterate. Other times it’s more sinister. It’s a power move. Verbal players as I like to call them are experts in the art of self protection. They appear as outgoing verbal leaders when in fact their typically toxic to your business.
IT’S THE SAME OLD SONG AND DANCE. Does playing the same song over and over get boring? I would think that the Rolling Stones are dead tired of playing Satisfaction for 50+ years. It could be worse. Your band could be a one-hit wonder. You’ve got one song that defines you to an audience. That would suck. Wouldn't it?
Size matters. In the beginning your business was just you and an idea. If you’re lucky. It was you, an idea, and few of your friends. But then along the journey of your business something happened. We’ll call that success. And so your business grew. In revenue, experience and people. Staff matters. A natural progression of any growing business is adding staff. To be more specific. Adding the right staff. But that topic is for another day. As your company grows and staff is added dynamics change and things quickly become well… Not as they were before. And that’s because there are inflection points as your company grows in size. Knowing what the inflection points are, when they happen, and how to deal with them can help make all the difference as you grow your small business.
The surest way to kill your customer experience is to blow the ending. Not finishing strong. I was at a restaurant last night. The service was good. The food was okay. To be honest, it was a less than stellar experience. But here’s the thing. It wasn’t that bad. It’s likely I would have gone back to try something else on the menu. But then just as you’re leaving there’s a container filled with mints that says five cents per minute. I pointed it out to my wife who was like… What?
I was taught that there are three types of businesses. Knowing which one you are can help you to make better decisions about your business. Now it is entirely possible that there are more than three types of companies. But I was taught that there are three and so here we go. The three types of companies.